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A fresh look

02/07/24

A fresh look

St Rocco’s Hospice use refreshed brand to remind people of their mission

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St Rocco’s Hospice has been providing care for the people of Warrington since 1985, thanks to the support of the community and dedication of local healthcare professionals.  During that time, the Hospice has cared for thousands of people and has been an unwavering source of strength and love.

Our updated branding matches our vision to care for everyone in our community who has been diagnosed with a life-limiting condition.  We offer social, psychological, and spiritual support, as well as managing physical symptoms and providing bereavement care.  Therefore, including our tagline in our logo emphasises that we are ‘making every day count’ to people who need it at the most vulnerable time in their lives.

Our supporters, volunteers and staff members gave feedback that green should be our prominent colour as this is the colour that most people associate with St Rocco’s.  To compliment the green, we chose blue because it is traditionally associated with calmness, dignity, and loyalty which we think are important qualities that represent St Rocco’s wide range of care and services.

Is that a chess piece or tower?

We are often asked if our logo is a chess piece or tower.  It is a tower and signifies that the St Rocco’s is a tower of strength within the Warrington community.  We have added a heart to represent our compassion.

Who was St Rocco?

St Rocco was born around 1340AD and dedicated his life to helping those in need, giving up everything he had and distributing it to the poor.  During his travels, he contracted the plague and took refuge in a cave where he was found by a dog who bought him bread for nourishment.  The owner of the dog was a Lord who found St Rocco and took him to live in his castle where he was nursed and cared for.  He is now known as a protector against contagious diseases.  Our name helps us remember the kindness of people like St Rocco and the tower shows that we are a place that people come for care like the castle where St Rocco was looked after many years ago.

Despite our name, we are here for everyone in Warrington regardless of faiths and cultural backgrounds.

When will we see the new brand?

You may not see any changes as we will only be updating signs and materials when they are needed so it will be an ongoing process over time.  The work done on our rebrand has not incurred any costs and has been a project of love involving volunteers, staff and trustees.

Our brand refresh has been launched in time for of our 40th year celebration in 2025 as a commitment to modernising our look and services so that we can carry on caring in the ways that our evolving community needs long into the future.

If you would like to hear more about our refreshed brand or about the services offered by St Rocco’s, you can visit our website www.stroccos.org.uk.  You can also contact the Marketing Team on 01925 575780 or by emailing marketingteam@stroccos.org.uk.